Our Work: Buttermarket LightingLogo Design

Overview

An independent family run firm with over 30 years trading experience in quality decorative lighting situated in the heart of Ipswich. Stephen Bacon, owner of the business came to Rubious when realising that not having an online presence could put off potential customers. To co-inside with the new online venture it was decided the Buttermarket Lighting brand needed a refresh so Rubious where more than happy to help Stephen achieve his goals.

Tradition plays a big part in Buttermarket Lighting, and they did not want to loose that appeal – it sat well with the target market as it spoke of great customer service, great product knowledge and one of re-assurance – with this all in mind the brief was set. The outcome has presented Buttermarket Lighting with a new brand image which will be used for years to come. Traditional serif fonts, utilising existing brand colours to not alienate existing customers combined with a modern, graphical image which can over time become iconic and memorable for being “Buttermarket Lighting”.