Our Work: Abstract CriticalEmail Marketing

Overview

Abstract Critical was created to provide a proactive critical forum with a focus on abstract art.

To run along side the Abstract Critical website, email marketing was implemented as a key strategic element in helping the new forum reach out to new members and also keep in touch with existing followers. The magazine-style website containing news, reviews, and video interviews that focus on all things abstract art, send out regular email marketing campaigns to notify subscribers of new articles and exhibition listings on the site. The email marketing campaigns have proved a great success, with campaigns often reaching an outstanding 60%  open rate – compared to the average of 30%.