Martello Associates provides a wide range of impartial services designed to help Small to Medium sized Enterprises (SMEs) get the best out of their websites, social media and eCommerce marketing. The website acts as a reference point to all the services and events. A key element of the site was to allow users to book chosen events online.

Complete with secure payment processing users can view course dates and venues. Once a booking is submitted an automated process sends confirmation emails to the customer and Martello Associates. Customers also have access to a customer login area where they gain access to additional information and offers.

How it works

We’ve ensured that we have the easiest to use email marketing system. You can create your first campaign in under 4 minutes and add your logo to one of our free templates to get you up and running without the help of a designer or coder.

All you need to do is add your subscriber list (recipients), write the content, and then, simply, pay for delivery. If you have any questions you can contact us for support.

Delivery costs suitable for all budgets

Our email marketing system is flexible enough to meet the needs of any company, from a small start-up to a large corporation. From Pay As You Go pricing to unlimited monthly subscriptions, we have pricing options available for everyone.

Upgrades available

If you’re happy to use one of the free templates we have provided, then you can continue to send emails at our fantastic low pricing model for as long as you need, but if you decide to take a more customised approach, then we have upgrades for you.

For example, we can design a header for your email tailor the colours and add your address so you won’t need to keep re-entering it for a fixed price of just £50.

If you need something more unique, like one of the beautiful bespoke designs we have created, please get in touch with us for a quote. Prices start at £350.

Taking advantage of Rubious’ bespoke email marketing template design service they can now create monthly email newsletters on the fly at the fraction of the cost before. Their bespoke template gives them the ability to choose from various content layouts, ranging from simple text and image combinations to league tables and image galleries. 

To compliment the newsletter Ipswich Rugby Club also commissioned a separate template that is designed to act as simple notifications for members. These take the form of the “In Contact” template that can be seen in the gallery. 

TopGolf is an international golf entertainment company with venues around USA and UK, combining innovative point scoring golf games with good food and musical entertainment.

With the launch of their new TopGolf Nights website, a branded Facebook Page was seen as the perfect medium to reach their target audience of modern, connected young adults and to get them talking about their experiences at TopGolf Nights events.

The multiple pages available on the Facebook site include interactive competitions, games, news and event details. Visitors can upload photos and videos to be shown on the site. TopGolf staff can log in to the iRuby CMS and update the content of the pages from there, giving them complete control.

Rubious have been extremely helpful throughout the project and delivered our new website on budget, also producing a great mobile version to run alongside the main website. They have given us clear guidance and a tailored online manual so that we can keep our website up-to-date and manage the content independently. 

[Update: Our email marketing system is now FREE to sign up, so you can try out the easiest email marketing system for yourself. Sign up now.]

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Email marketing is a great way to drive sales and develop personal relationships with your customers for little outlay. Many businesses though are put off by taking the plunge as they think that email marketing systems are difficult to use and that you need to be a professional graphic designer to produce great looking newsletters. The reality is that some systems out there are complex, requiring knowledge of HTML and lots of patience to use.

Our competitors' email systems can be difficult to use...

Luckily for you not all systems are like that – the Rubious Email Marketing System is so easy and simple to use. Once your account is setup and your template built you can be creating and sending eye catching email campaigns in under 4 minutes!

We at Rubious will design and set up your email template on your behalf, and add content areas you can type in, add pictures to, and rearrange. If you have a bespoke template designed by Rubious you will be able to select from a range of layout options giving your campaigns variety and a fresh appeal.

When creating your campaign all your changes are shown in real time, meaning you don’t have to keep sending yourself a preview as you build. Once you have finished adding the content to your campaign you can send yourself a test email straight to your own inbox to check the end result before sending out to your recipients.

Our scheduling options means you can spend a few minutes making several campaigns and then spread their delivery throughout the week. Once they’re delivered you’ll start seeing results and statistics immediately, and in real-time.

Take a look at one of recent case studies exploring how they use their email marketing system to great effect:

Crafty Crocodiles

To learn more about Email Marketing click a feature below:

Managing Subscribers

Email and Spam Testing

Reliable Delivery

Advanced Reporting

Packages and Pricing

Crafty Crocodiles was founded in 2009, specialising in the arts and crafts market for children. With a small, highly professional team with an extensive knowledge they now offer over 1000 products to their ever-expanding customer base of arts and crafts groups, schools, playgroups, church groups and consumers both in the UK and overseas.

Email Marketing was the perfect tool for keeping in touch with their established customer base, giving them the ability to

• Highlight key products
• Promote new additions to their database
• Offer specialised targeted promotions

To compliment this they commission Rubious to design and build a bespoke email marketing template. This took the form of a monthly newsletter. The template allows SoccerKidz to showcase courses, special offers and also highlight any important news relating to a course – such as changes in start times and cancelations.

The result now means parents are now fully kept informed about changes, with excellent feedback already received, SoccerKidz goes from strength to strength. 

These are the main elements that are designed to prompt, nudge and generally shout at the user to pick up that phone, hit the email or click the order button on your site – they are key to visitor conversion.

Although their only purpose is to encourage your visitors to click a link, “call to action” buttons come in a wide variety. They may be used for downloading a brochure, adding a product to a shopping basket, requesting additional information, signing up to your newsletter or something else entirely.

There are many factors involved in using and styling these “calls to action”, which range from;

Size and Placement
Ideally they should be the largest buttons on the page, but without overpowering all other content. If you have two calls to action side by side, which one is more prominent? Maybe differentiate by colour or font size?

Colour
A difficult balance to get right, you want to grab the users’ attention without overwhelming them, but get the colours too complimentary and the buttons simply blend in the background and user will overlook them.

Language
Wording can have a huge effect on conversion rates. You want to aim for punchy, easily recognisable labels. Standard terms used which you will recognise on all good eCommerce sites as an example would be: “Add to Basket” “Buy Now”, “Free Sample”; all clear and to the point.

However it is worth noting that the language used will depend on the purpose the call to action is intended for. For example, calls to action for downloads often have additional information added like file size and version number. Free trial calls to action tend to include a bit more detail, although normally no more than a sentence.

Entice the user – Hurry them up!
Ideally you want all calls to action to be used as soon as the user sees them. The longer the user pauses over a call to action to work out what it is about and what it does means ultimately you will probably lose their interest. Having a clearly labeled, well-designed call to action button means the user can quickly see what is going to happen when the they click – increasing the chances of them doing just that.

One way of adding some emphasis is to give the Call to Action button some urgency.  Encourage them to make that commitment and contact you. For example, under your “Buy Now” button on an eCommerce site, why not display  Limited time only, or “sale price“. This won’t work for every call to action but for low-cost items it can have an effect.

With this all in mind, it’s worth looking at your own site and considering if it is time to review your Call to Actions. If you think it is time to review , design and update your site then please contact the team.