If you are thinking about cutting down your carbon footprint—and your costs—this holiday season by sending out an email greetings card, then here are some tips for you.
Be Personal
The very nature of mass-emailing may make you think that your greetings card will be impersonal. There are a few steps you can take to make it that more special:
- Include the recipient’s name in the subject line
Our email marketing software has the ability to include the name of the recipient in the subject line, which makes it more likely they will open the email. - Include ‘Dear ….’ in your email body
As well as adding their name to the subject line, why not begin your email with ‘Dear [firstname]‘ to ensure the message looks personal. - Be sensitive to traditions
Find out whether your business greeting card recipients observe Christmas, and make sure your message is appropriate for each individual. You can specify their preference in your subscriber list and deliver the appropriate email template. Alternatively, just use an inclusive message such as “Happy Holidays” or “Season’s Greetings”.
Be inspiring
Your email greetings card need not resemble the repetitious christmas cards everyone else sends. We can design a unique card for your company which represents your views on the holiday season.
Contact us now to see what we can do for your company.
